Better Chance You Have Of Getting a Sale
As an independent agent, one of the most important tasks you can do is developing strong life insurance leads. This will ensure that your business always has prospects looking for life insurance and that your bottom line will be significantly higher. In this article we will discuss the best ways to generate life insurance leads and how to market them to your customers.
Perhaps the simplest method to insure yourself of a steady stream of life insurance leads as an independent agent is to sell life insurance leads to a company which offers its agents leads. Many life insurance companies utilize the promise of qualified leads to motivate potential agents during their initial recruiting process. However, you can’t buy leads from these companies; you have to buy them yourself. You can buy leads from the lead companies themselves or you can use methods such as buying expired prospects or buying list memberships.
In either case, you need to contact the lead as soon as possible. Once you have purchased life insurance leads it is important to follow up with the lead as soon as you possibly can to make sure they are pleased with the offer. If you do follow up with a lead after you have made an offer, it is important to be aggressive. After all, if you do not get them to agree to you right away, you are likely leaving money on the table by not securing a sale. Therefore, it is important to be aggressive when selling life insurance leads and the quicker you act, the better chance you have of getting a sale.
Method That Works Best For You
In addition to following up with the leads, another excellent way of securing life insurance leads is to give away your free product to as many prospects as possible. Although you need to know what your target audience is, the more information you give away about your product, the easier it will be to convert prospects into life insurance customers. Give away your product for free to anyone who will listen to you. For example, give away eBooks on your website or give away an audio recording at your seminar or training event. There are many other ways in which you can give away your free product to generate sales and build your list.
Finally, one of the best ways to obtain life insurance leads is to buy exclusive leads from life insurance agents. Buying leads will cost you more than buying off line but you will ensure that you have a highly targeted list consisting of customers who are interested in what you have to offer. In addition to purchasing exclusive leads you can also buy list memberships to your list. These list memberships are much cheaper than purchasing exclusive leads.
In summary, you can generate life insurance leads by using different techniques including buying, giving away, and promoting your leads. You can sell your leads for a fee, buy lists consisting of potential customers you can resell to other life insurance agents, and purchase exclusive leads. You can generate quality life insurance leads using any one of these methods. Your final option is to use a combination of these techniques. The important thing is that you find a method that works best for you.
Great Methods For Generating Life Insurance Leads
There are an abundance of life insurance leads out there just waiting for you to turn them into policies. The latest survey, which shows that two-thirds of all consumers remember the ups-and downs of the economy have reminded them of the importance of life insurance. It seems that many people think that life insurance leads are easy to come by. However, this is not true because getting life insurance leads is not a piece of cake. You need to work hard to get yourself a good list.
Lead Generation Methods
In order to get life insurance leads, you need to start with a solid list. This means having a long and detailed list of your prospecting prospects. A great way to do this is through cold calling or sending formal invitations. However, since this method of gaining prospects is time consuming and not very effective, you should look for other methods to gather life leads. These methods include referrals from existing clients and closing costs from other brokers, who will be bringing in new prospects as well.
Another great way to gain life insurance leads is through networking groups. There are various networking groups, such as alumni associations, that are perfect places for your agent to introduce new clients to one another. The life insurance agent should always be the first contact of any new leads. This is due to the fact that most people in these groups are already familiar with one another and won’t have any objections to a relationship between the life insurance agent and their new prospect. Other than that, the life insurance leads generated from networking groups are very cheap. Thus, it is often suggested that the agent join a networking group so as to maximize his/her investments in lead generation methods.